Multimedia Messaging Service can be used to distribute coupons and promotions to new and existing customers. Include promo codes within the coupons themselves to make it easier for customers. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers. Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Refer to it in other advertisement, on social network communities and on your website. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers. Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them. Every printed ad you publish should include a QR code for those with smartphones. This will make it simple for people that have smartphones to access your site and any special offers you may have. You could include QR codes on your business cards, flyers or magazine ads. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
You should keep in mind that mobile marketing is usually more efficient with existing customers. It is hard to get someone who has never bought your products to open a message from you on their mobile phones. Concentrate your efforts on your existing customers and find another way to get new customers. Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. Reference apps that deliver useful content are widely downloaded. Use the app to advertise your business through links. You can also profit from selling your app to others.
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